Affirmative Action is Reverse Discrimination Essay -- Argumentative Pe

Affirmative Action is Reverse Discrimination Is it possible to fill out a job application, apply for college, or even fill out a simple survey without being asked to provide one’s ethnicity? I often wonder how many people actually look at the information I provide instead of the fact that I happen to be Hispanic. Does that make me any different? It is extremely frustrating to realize that despite the civil rights victories of the twenty-first century, our society is still obsessed with race. Advocates of affirmative action will love to tell the American people that minorities are truly benefited by these policies, and that they are thankful for the compensation of the discrimination of their ancestors. Here is one minority who will tell you very differently. Affirmative action is a process of reverse discrimination, giving me unfair advantages based on my race, disregarding my academic abilities and personal motivation. It is degrading that colleges do not think that I can succeed without my ethnicity being a factor in t he admissions process. Affirmative action is in no way beneficial to the minorities today, and history will show how it is slowly turning into a process of reverse discrimination. During the tumultuous civil rights movement of the 1960’s, President Lyndon Johnson issued a call to action to make up for past discrimination of minorities in American history. This new method of civil rights justice took on the term â€Å"affirmative action†. Preceding this was a rise to equality among minorities, mainly African Americans and Hispanics. The breakthrough case Brown v. Board of Education desegregated public schools and opened the door for national equality of all citizens. In 1963 President John Kennedy developed eigh... ...http://www.landmarkcases.org/> Regents of the University of California v. Bakke (1978) 438 U.S. 265, No. 76-811 http://caselaw.lp.findlaw.com/cgibin/getcase.pl?court=US&vol=438&invol=265 Schwartz, Michael. â€Å"The Ugly Effects of California’s Proposition 209.† Arizona Daily Wildcat. 4 Mar. 1998.http://wildcat.arizona.edu/papers/91/139/05_1_m.html â€Å"Table- UCLA Ethnic Enrollment(State and Non-State Support) (1) Fall 1973 To Fall 2000.† UCLA Office of Academic Planning and Budget, 2000. UCLA: November 2000. http://www.apb.ucla.edu/www00/histethn/FTOTETH.PDF Michigan Engineering. University of Michigan, College of Engineering. 27 Nov. 2004. < http://www.engin.umich.edu/> Wilson, Pete., Ward Connerly, and Pamela A. Lewis. â€Å"Argument in Favor of Proposition 209.† Homepage. 27 Nov. 2004 http://vote96.ss.ca.gov/Vote96/html/BP/209yesarg.htm

A critical analysis of “Charles V & Philip his Son” by Marino Cavalli, 1554

This is a critical analysis of a written piece by Marino Cavalli as he writes his thoughts about the comparisons between the current King; Charles V, and his son and heir Philip. Cavalli has documented the concerns he has about Philip's inability to adequately rule over ‘various peoples' when he comes to power. Cavalli was the Venetian Ambassador in France at the time, and had a vested interest in who succeeded Charles V to the throne. Cavalli begins by making basic observations about the physical similarities between father and son; their appearance, their habits and their demeanour. â€Å"His Highness is now in his twenty-fourth year, of very delicate complexion and medium stature. In both face and mind he resembles his father..† This is the first, and last positive evaluation he makes about Philip. It becomes clear very quickly that he harbours numerous doubts about Philip's ability to come to power and manage different countries, when he favours being advised by a solely Spanish council, who would clearly have preference for their own agenda. â€Å"He takes excessive pleasure in being revered, and he maintains with everyone, no matter who he may be, a greater haughtiness than his father,†. Cavalli obviously worries that Philip does not attempt to earn the respect of his subjects or nobility. He manages to infer a negative edge to the term ‘revere' cleverly using insinuation to make the reader consider this to be an unattractive quality, and demonstrates a preference for Charles V over Philip as he goes on to say; â€Å"They have good reason, being used to his father, who knows extremely well how to adjust himself by various ways to all kinds of people.† If Cavalli's dilemma was merely a loyalty preference for Charles V it could be argued that he was politicking. Especially considering his Venetian roots and French ties, and the fact that the European countries were constantly warring for power, land and control. But when taking into account his other reservations about Philip's eventual rise to power, (which were similar to a great many other opinions of the time), the historian; with the grace of hindsight, can see that his concerns were well founded. It was well known that Charles V (despite the many wars he fought) was hungrier for peace than to acquire land, and he made the best efforts to maintain civility with the neighbouring states, whether or not they had previously fought each other for the rite to rule. Charles V was also recognised as having a very tolerant nature regarding the religious preferences of the people he governed. He was aware of the protestant uprising, and did not make it a priority to come down on his subjects with the severity he could have. As his son Philip would do in later years. It would seem Philip was destined to live in his fathers shadow; â€Å"But owing to the greatness of his father, and the fact that he was born great and has not yet proved himself in any work, he will never appear in the last analysis as the equal of the emperor.† Cavalli felt that Philip had cut himself off from all but the Spanish. â€Å"One may judge that when this prince succeeds to the government of his states he will be served wholly by Spanish ministers, for he is inclined towards that people more than is fitting in a prince who wishes to rule over various peoples†¦Ã¢â‚¬  And he was quite right, Philip did move to Spain never returning to live in Holland, he refused to speak the language and did keep virtually a wholly Spanish council. His preference for Spain was widely known at the time, and widely documented in the historical years to follow. This piece of text is written in a personal, almost diary or journal entry style which allows Cavalli to articulate freely his concerns. It would seem that Cavalli's fears were realised once Philip came to power, although there would have been nothing Cavalli could have done to bring about change, as Philip was born into the time when Royalty were believed to be born with a divine rite to rule, and due to the sheer population numbers of the countries that he resided over, he was always able to gain favour somewhere, especially when his main goal was to crush the protestant reformation and gain land and title, no matter what the cost.

Later Adulthood Development Report Essay

Aging occurs in every stage of life, and as adults grow older and move from one stage of adulthood to the next many new changes can occur in their everyday lives. The transition from middle adulthood to later adulthood can bring a whole new level of changes to an individual’s life. The aging process includes changes in roles and social positions, considering living accommodations with health care needs, transitioning from work life to retirement, changes in social policies, and changes in relationships with family members and peers. As aging occurs individuals notice a numerous amount of changes in their lives. Some of those changes occur in their roles and social positions. As an individual ages they may begin to notice both physical and mental changes that decrease their ability to carry out activities in their daily routines. An individual who was once the leader of company meetings may notice that they are no longer able to hear or see things as well as they were before, and they may not be able to process their thoughts as quickly. They might also notice a delay in their reaction time. While some people may assume it is because of a medical issue, it could just be because of aging. As aging continues throughout later adulthood individuals may also notice changes in their physical appearances such as loose or wrinkly skin and a decrease in muscle tone. Throughout life individuals may decide to move from one place to another to experience what it is like to live in a new place. As individuals age their health starts to decline, and in some cases, some families have to make the decision to put their loved ones in a nursing home or hire a nursing staff to do home visits. When the health of a loved one becomes an issue family members have to make sure they are getting the  proper care they need to ensure their loved ones are safe and their health needs are being met. Some elderly individuals are able to go through life and not need any type of assistance caring for themselves, but some individuals get sick and cannot properly take care of themselves any longer. Alzheimer’s and Dementia are two of the worst diseases an individual can develop as they age. Once Alzheimer’s or Dementia really set in the individual start to forget life as they previously knew it. They no longer recognize their family or friends and have a hard time remembering anything about their lives. According to the Alzheimer’s Association there are three stages to Alzheimer’s disease, the early, middle, and late stages. In the early stages of Alzheimer’s disease an individual may still function as well as they did before they knew they had the disease, â€Å"He or she may still drive, work, and be a part of social activities† (Alzheimer’s Association, 2015). According to the Alzheimer’s Association, â€Å"The middle stages of Alzheimer’s are typically the longest and can last for many years†. The third, and final stage of Alzheimer’s, the late stages, according to the Alzheimer’s Association, â€Å"may last for several weeks or several years and requires intense are the clock care†. As Alzheimer’s progresses the individual may experience symptoms such as; anger, anxiety, depression, hallucinations, memory loss, confusion, repetition, and physical discomfort. As Alzheimer’s slowly starts to take over the individual it becomes harder and harder for both the individual and the family to deal with the changes that are occurring. That is why it is so important to make sure there is a trained medical professional on site at all times to care and comfort the individual dealing with the disease. The transition from working life to retirement can be a difficult process for some adults as they struggle to accept the changes that will occur in their lifestyle. But, on the other hand, retirement can also be an enjoyable time for some adults as they see it as an opportunity to do things they love without having to worry about work interfering with their plans. Some aging adults have a hard time coping with the thought of retirement because of the drastic change in income and they do not know what to do with  all the extra time they will have throughout the day. While the changes in income between a weekly or biweekly paycheck greatly differ from their previous profession and the amount of money received through social security, most employers offer a 401K savings plan to help with retirement and life after working. Social policies were put in tact to ensure that anyone in need is able to have their needs met. These needs can include medical, nutritional, and income needs. The government has funded programs such as food stamps to help families all over the country provide food for their families. Other government programs such as Medicaid and Medicare are intact to help cover medical expenses for people who cannot afford health or dental insurance. When it comes to the elderly, social programs such as Social Security and the Older Americans Act were put intact to ensure the elderly (anyone aged sixty five or older) are able to financially support themselves. Social policies are a great way to ensure individuals are properly taken care of and are able to support themselves. Family is forever, and nobody should ever feel as if they have to go through life alone. As we age it is important to remember how important our family and friends really are to us. We spend our whole lives searching for someone to spend the rest of our lives with and to build a family with, but as we age and people in our families start to die people begin to feel lonely. Losing a close family member or even a friend can leave individuals with a feeling of loneliness or even depression, â€Å"Most people seventy years of age or older are widowed, divorced, or single† (Zastrow & Kirst-Ashman, 2010). Grandparents and great- grandparents should never have to feel like they are unimportant or unwanted by their families. As individuals mature and go on with their own lives they should always continue to stay in touch with everyone in their family, but they should especially make sure their grandparents and older family members are healthy and well taken care of. The changes that occur throughout our daily lives are preparing us for the next stage of life. As individuals age they experience new things and learn  new things about themselves. Some people fear aging as they fear they will no longer be able to properly care for themselves any longer, but with the love and support from our families anything is possible. The aging process includes changes in roles and social positions, considering living accommodations with health care needs, transitioning from work life  to retirement, changes in social policies, and changes in relationships with family members and peers. Aging is just one of the many aspects of life that everyone has to deal with, and it is up to us to determine how we want to deal with it and let it affect our everyday life. References: Alzheimer’s Association. The Stages of Alzheimer’s. Retrieved from: http://www.alz.org/living_with_alzheimers_4521.asp U.S Department of Health and Family Services. Caring for Frail Elderly People: Policies in Evolution. Retrieved from: http://aspe.hhs.gov/daltcp/reports/chap14.htm Zastrow, C.H. & Kirst-Ashman, K.K. (2010). Understanding Human Behavior and the Social Environment (8th Ed.)

Essay Sample on Income Inequality in Brazil Economic Research

Essay Sample on Income Inequality in Brazil Economic Research Free example essay on Income Inequality in Brazil: In the global economy Brazil has been marked for decades by its consistent problem with inequality in income distribution. In 2001 the World Bank ranked 152 countries and only five African countries had Gini coefficients higher than Brazil’s (de Medeiros). For the level of GDP and economic clout that Brazil has, no other country comes close to the having the same issues with income inequality and poverty. The causes of Brazil’s problems have been debated extensively as economists try and pinpoint the most significant causes of the in distribution, but we can conclude that several factors: education, regional inequalities, structural unemployment and price instability; all meet to play important roles in the Brazilian crisis. Education According to Carlos Aguiar de Medeiros of International Development Economics Associates, education almost always shows a direct connection to income distribution is. This idea is continually supported by World Bank’s studies on poverty, and as Aguiar states, â€Å"investment in education is the most efficient and adequate structural action to achieve a higher equity in income distribution and lower poverty levels† (de Medeiros). In order to bridge the gap between the lower classes and higher classes in any country, the education level must be made more equal between the two. We experienced this same idea in the United States when the public school systems were segregated, and black and white students were receiving vastly different educations. The intellect of the child in either case may be somewhat natural, but the child’s opportunity to develop their intelligence and ambition was often stifled in one setting and encouraged in the other. In Brazil the inequali ty of opportunity is even greater because the average Brazilian attends significantly fewer years in school compared with United States students, and a many Brazilian children do not have viable option for education available to them. Statistics from 1980 show that 27.4 percent of Brazilians over age 35 had no education, and 49.9 percent had only 1 to 4 years of education (Reynolds). Human Capital and Technology The greater issue here is of human capital. Brazil stands out in Latin America not only for its size, but also for being the most advanced country in the technological sector. Brazil’s involvement in the sector began when technology took off in the seventies, and this provides an interesting situation in terms of human capital because technologically based jobs require a much higher level of skill than most manufacturing jobs. An increase in technology also means that many of the low skilled labor jobs will be replaced by more efficient and cost effective methods that employ fewer workers. Therefore, although technology is highly beneficial to society from efficiency and productivity standpoints in the long run, the transition can be problematic for workers. Low skilled workers face a double-edged sword because not only did the total number of jobs decrease, but the skill level required to find employment rose. Many of the most important and detrimental effects of technology in the Brazilian economy are addressed by the Kuznets Effect. This effect is based on the principle that â€Å"initial impact growth has a disequalizing effect on the distribution of income† (Reynolds). The reasons for the disequalibrium are based on the new demand for management, professional, and technical workers, in jobs that most low skilled workers cannot fill. They also cannot be educated or trained quickly enough to put them in the market for newer jobs. The gap here can be improved through better education, but that effect takes years to take hold even after new education policies are put into place, and therefore as demand for skilled jobs is high, and supply of workers low, the market wage for skilled labor increases to very high levels, further distancing the income gap. Kuznet’s ideas also point out that beyond the better wage for skilled workers; there is an issue of where value is added to t he growing economy. In less advanced economies, the increasing value and profits are often passed on in small relative quantities, and the majority of capital remains for reinvestment. This is apparent in Brazil when in 1980 only about 30 percent of value added went to manufacturing compared with 50 percent in the United States (Reynolds). The returns on reinvestment help businesses and investors to grow financially and cushion the bank accounts of the wealthiest and smallest percentage of the population. The growth for the wealthy is in amounts that far outweigh the higher wages granted to workers, and thus causes the Gini coefficient to remain high or even rise. Why hasn’t Brazil invested more in education? Education is of course one of the best answers to many of Brazil’s economic problems. Brazil does not have the resources to provide better education, but they need education to create the human capital to gain resources. The government and economy of Brazil need to be well established and running smoothly before huge amounts of money are dumped into education. The problem is a catch-22 because the government may avoid investment in education because investment in education is risky, but better education may be exactly what the country needs. The returns on education investment are often unknown and the policies to implement it are always extremely complex. Therefore, when Brazil needs every real that they can manage to help support their markets, they are unlikely to invest largely in education which carries high risk, and which also doesn’t show returns for many years. Instead, they will continue to try and administer market reforms and controls with the money that is available (Rillaers). Until the economy is able to support itself, there will not be money to support new endeavors such as progressive education. Again, this shows the need for a true stabilization of some sort in Brazil that would allow more investment in education. Regional Inequality Brazil’s national problems with inequality are also linked to distinct problems of regional inequality. Studies show that the Northeastern region of Brazil holds 28 percent of the Brazilian population, but only produced 13 percent of GDP in 1998, and the Southeastern region holds 43 percent of the population, but produced 58 percent of GDP (Azzoni). Comparison of incomes between the regions show that the Northeastern incomes were only about half of the national average while the Southeast enjoyed incomes of one-third more than the national average (Azzoni). Market theory would suggest that resources should move to balance the market, but in Brazil there is an issue of mobility. The market will only relocate resources if they are cost-effectively mobile, and because of Brazil’s geography, the costs often outweigh the benefits. Transportation costs are too high and the distances to great. There is also the option of human capital moving to expand markets, but again, the c ost of movement usually offsets the benefit of a new market. We may see this change in Brazil as the national transportation system improves travel efficiency and costs. Azzoni and Servo find in their research that regional wage differences play a role in income inequality in Brazil, but are not the main cause of it. Price Stability Price stability or instability can play a considerable role in changing levels of income distribution. The familiar phrases, â€Å"poor getting poorer† and â€Å"rich getting richer† can be broken down into real terms by examining the numbers and causes for division. In Figure 1 we have data for Brazil from 1989 to 1995 that demonstrate the movement in income distribution for those years. Knowing the history of Brazil’s economy, we can draw certain conclusions and evidence from these numbers. We see that in the years from 1991 to 1994 when Brazil was facing its worst inflationary problems (just prior to the introduction of the Real), the poorest 50 percent of the population was rapidly losing ground to the richest 20 percent. Considering the types of income and wage contracts that poorer workers depend on, we can see that they are at a much higher risk when prices are not stable. They are often locked in to a particular wage or salary, and if the expectations at the time that the contract was drafted fall short of the actual inflation and price level, the workers are often left earning a lower real wage. The wealthy have outlets to protect their money. They can move large investments outside the country, have the opportunity to take advantage of high domestic interest rates, and are not effected by the rising prices of food and other consumer goods because those goods only constitute a small portion of their living costs. Looking again at Figure 1 we see that from 1993 to 1994, while the poorest half of the population lost 1.8 percent of the income share, the richest quintile gained 3.5 percent. The top 20 percent was increasing at almost double the rate that poorer sections were dropping. From 1994 to 1995, after the introduction of the Real Plan, we see an immediate turn around in the trend with the poorest half gaining 1.2 percent and the richest 20 percent losing 2.3 percent. The trend reversed from the prior year’s numbers, and that can be accredited to the Real Plan’s drastic decrease in inflation through de-indexation and a new currency. With price stability, the poor do not only avoid the inflationary tax that they undergo in times of unrest, the rich are also less able to capitalize on the very high interest rates of inflationary times, and therefore both ends of the distribution contract towards the center. In the two years following the stabilization Brazil only saw a 3 percent increase in the price level of basic goods, but the minimum wage grew in Brazil by 78 percent. This is pivotal to the real wage rate which increased by 24 percent in the year following the introduction of the Real Plan (â€Å"Stability†¦Ã¢â‚¬ ). Conclusion As evidenced above there are varied reasons behind the problems of income inequality in Brazil, but the overwhelming characteristic is that it runs deep and is engrained into the Brazilian society. There will not be any quick solution, as evidenced by the tiny improvement in the Gini coefficient after the Real Plan. From 1993 to 1995 Brazil’s Gini coefficient only improved from .60 to .59; a miniscule improvement in a number which is immense by world standards, and still the highest within Latin America (â€Å"The Real Plan†¦Ã¢â‚¬ ). There is an upside to the story. Data centered on education level compared with income growth show that there has been a greater percentage increase in income for less educated groups than more educated groups (â€Å"The Real Plan†¦Ã¢â‚¬ ). This shows that income distribution is narrowing, but again, there is still hardly any improvement in Brazil’s inequality measures. The lack of overall improvement of Brazil’s situat ion, despite favorable variables underscores the severity and depth of Brazil’s problem. If there is going be to a change in Brazil, it will have to be fundamentally at the root of the problem. No quick reconstruction or stabilization plan will equalize the income distribution. The most important issue will be education. Brazil must take dramatic steps to invest in and protect the education of their population. They are at the head of the technology game now, without a fully educated work force, and if they increase the number of workers who are skilled in new jobs, the economy will be strong enough to rebuild and support itself without hefty international aid. It will take time for returns on education to become influential, but once a strong educational base is in place, it will remain there. Once human capital is established it rarely diminishes. The base of an economy is the people who are a part of it, and if Brazil intends to improve across the board, they should start with the base and work their way up.

Exploration and History of Banned Books

Exploration and History of Banned Books A banned book is one that has been removed from the shelves of a library, bookstore, or  classroom because of its controversial content. In some cases, banned books of the past have been burned and/or refused publication. Possession of banned books has at times been regarded as an act of treason or heresy, which was punishable by death, torture, prison time, or other acts of retribution. A book may be challenged or banned on political, religious, sexual, or social grounds. We take the acts of banning or challenging a book as a serious matter because these are forms of censorshipstriking at the very core of our freedom to read. The History of Banned Books A book may be considered a banned book if the work has been banned in the past. We still discuss these books and the censorship surrounding them not only because it gives us insight into the time in which the book was banned, but it also gives us some perspective on books that are banned and challenged today.Many of the books that we consider rather tame today were once hotly debated works of literature. Then, of course, books that were once popular bestsellers are sometimes challenged or banned in classrooms or libraries because the cultural viewpoint and/or language that was accepted at the time of the books publication is no longer deemed appropriate to read. Time has a way of changing our perspective on literature. Why Discuss Banned Books? Of course, just because a book has been banned or challenged in some parts of the United States doesnt mean it has happened where you live. You may be one of the fortunate few who have never experienced banning. Thats why its so important for us to discuss the reality of banned books.Its important to know about the cases that are happening in other parts of the United States, and its important to be aware of the cases of book banning and censorship that are taking place around the world. Amnesty International directs attention to just a few writers from China, Eritrea, Iran, Myanmar, and Saudi Arabia, who have been persecuted for their writings.

11 Challenging Words Starting With A for Spanish Students

11 Challenging Words Starting With A for Spanish Students Here are 11 words beginning with A that can pose some difficulty for Spanish students. Learn these, and youll be well on your way to improving your use of the language. a: As a common preposition, a has at least six uses. It usually means to but can also be translated by other prepositions or used as a type of connecting word. Sometimes, as with the personal a, it need not be translated at all. No fuimos a la playa. We didnt go to the beach. Llegamos a Guatemala a las 17 horas. We arrive in Guatemala at 5 p.m. Conocà ­ a la superestrella en Buenos Aires. I met the superstar in Buenos Aires. adonde and adà ³nde: Adonde and adà ³nde usually mean where, but only in cases where to where or some variation of that could be substituted in translation. In other words adà ³nde functions much as a dà ³nde would and indicates motion to a place or in a direction. Es una pequeà ±a playa pà ºblica adonde mis padres nos llevaban en verano. Its a small public beach (to) where my parents took us in summer.  ¿Quà © pasa si adà ³nde viajamos es otro planeta? What happens if where were traveling (to) is another planet? al: Al is one of Spanishs few contractions, combining a and el, a word for the. When al means to the, its use is straightforward. However, al followed by an infinitive is a common way of explaining that something happened after the action represented by the infinitive. Paulina y yo vamos al zoo para ver los animales. Paulina and I are going to the zoo to see the animals. Me alegrà © al encontrar algunos de mis amigos en el centro. I became happy when I found some of my friends downtown. aparentemente: Depending on the context, aparentemente can suggest more strongly than does the English apparently that things may not be what they seem. Est aparentemente feliz, pero est a punto de pedirle el divorcio. Shes supposedly happy, but shes on the verge of asking him for the divorce. apologà ­a: An apologà ­a is a defense of a position, as in a legal case or an argument. It is not used to express regret. No hay apologà ­a del terrorismo. There is no defense for terrorism. asistir: Although asistir can mean to assist, it much more often means to attend a gathering or event. Gracias a todos que asistieron mi concierto anoche. Thanks to everyone who attended my concert last night. El gobierno le asistià ³ con una pensià ³n hasta el final de sus dà ­as. The government assisted him with a pension until the end of his days. atender: Atender can mean to attend in the sense of attending to someone but not in the sense of attending an event. El doctor atendià ³ al futbolista en el hospital durante su grave enfermedad. The doctor attended to the soccer player during his serious illness. aun and aà ºn: Although aun and aà ºn are both adverbs, the first is usually used to indicate even as in the examples below, while the latter usually indicates an action continues and can be translated as still or yet. Aun este aà ±o no tengo nada. Even this year I dont have anything. Ni aun yo puedo entenderlos. Not even I can understand them. He configurado mi dispositivo, pero aà ºn no puedo usar la internet. I have configured my device, but I still cant use the Internet. Or, I have configured my device, but I cant use the Internet yet. aunque: Aunque is the most common way of saying although; often it is better translated even though or even if. If the verb that follows refers to something that already happened or is happening, it must be in the indicative mood, while a verb referring to the future or a hypothetical event must be in the subjunctive. Todo est bien aunque me tragaron los mosquitos cuando me fui de camping. Everything is fine even though the mosquitoes ate me up when I went camping. (Tragaron is in the indicative because it refers to a past event.) Crean una pila que no hace daà ±o aunque los nià ±os la traguen. They are developing a battery that causes no harm even if children swallow it. (Traguen is in the subjunctive mood because the event is yet to happen or is theoretical.) Sources: Sample sentences have been adapted from the following sources: TripAdvisor.es, Diario Norte, Marcianitos Verdes, Facebook conversations, El Zol 107.9, Zendesk, Goal.com, La Nacià ³n (Argentina), Twitter conversations, Cuba Encuentro, LaInformacià ³n.com and Diario Correo (Peru).

Consumer Behavior Essay Example | Topics and Well Written Essays - 1250 words

Consumer Behavior - Essay Example crucial idea that the work at hand emphasises, but prior to seeing the big picture about it, it is also important to learn the other significant things about Costco. Costco was originally operating under the name of Price Club in 1976. The firm is founded by James Sinegal and Jeffrey H. Brotman. In 1983, the first Costco warehouse was instituted in Seattle Washington. In 1993, Costco merged with Price Club, calling it PriceCostco, while dominantly employing the business model and size of Price Club, which generated billion dollar sales every year. However, Robert Price, the founder of Price club left PriceCostco and started Price Enterprises in 1994. This left Costco alone and led it to rebrand the firm as Costco Wholesale in 1997 including all those Price Club locations it had already established. Costco is the second largest retailer in the US and the fifth largest retailer in the world (Said, 2013). Today, Costco is known for its ability to provide high value for customers, especially when it comes to its highly affordable and varied product offerings. The company carries a â€Å"broad line of product categories including groceries, appliances, television and media, automotive supplies, toys, hardware, sporting goods, jewelry, cameras, books, housewares, apparel, health and beauty aids, tobacco, furniture, office supplies, and office equipment† (Sander & Bobo, 2011). Perhaps, one will call Costco a one-stop shop, with high affordability, enough to help the small to medium-sized businesses to save on their purchases for them to be able to resale. However, Costco’s leading sales came from individual consumer, the firm’s ultimate growth driver (Sander & Bobo, 2011). There are many things to understand about Costco, which primarily include its values, mission, vision and objective. However, aside from this, ideas concerning its current related-marketing moves and stakeholders are also vital considerations in understanding this firm. â€Å"Costco’s mission is